Vodafone Ghana has officially transitioned to Telecel Ghana.
The rebrand was officially unveiled at a public launch event at Labadi Beach Hotel.
Driving The News
Telecel Ghana is now fully in control over various operations previously managed by Vodafone, including fixed telephone lines, internet services, voice and data services, as well as cash transfer and other business services.
This transition follows the acquisition of a 70% majority stake in Vodafone Ghana by Telecel Group.
Telecel Ghana’s rebranding efforts include the introduction of the Telecel Play app, aimed at delivering a range of digital innovations and mobile financial services to customers.
What They’re Saying
During the official rebranding ceremony, the CEO of Telecel Ghana, Patricia Obo-Nai, emphasized the commitment to innovation and digital inclusion on the newly unveiled Telecel network.
“So, in February 2023, Vodafone Ghana ended its work in Ghana. So, we signed a deal with Telecel Group to take over the 70% shares of Vodafone Group in Ghana Telecom. It has been one year of transition. And so, from yesterday, we ended the relationship with the Vodafone brand and we unveiled the Telecel brand. We started with our employees in the morning at the conference centre, so they will see it first“, Patricia Obo-Nai said.
“We have announced our brand promise that they are going to see an experience that is very different in our network, in the way we deliver service to our customers, and also, importantly, the mobile financial services.
“There will be a lot of digital innovations that will come up. And so, we announced our app called Telecel Play which everybody should download. And over the period, you begin to see the changes that will happen, especially in the financial services. So we are available in all regions, and we’ll move to the regions to show everybody what the new Telecel brand has to offer.”
The Bigger Picture
Telecel Ghana faces an uphill battle with its closet competitor MTN.
MTN currently dominates both the mobile and voice space in Ghana with 73% and 66% market share respectively. This is according to 2022 data from the National Communications Authority (NCA).
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