Wimbart, the leading PR agency specializing in African tech, is marking its upcoming 10th anniversary with the launch of its first original series, ‘The Wimbart Way’ podcast.
Why it Matters
- This 11-part video podcast features unfiltered, high-level conversations with the African tech ecosystem’s most prominent figures—founders, investors, and media leaders.
- It serves as a definitive, practical resource for navigating the critical issues of storytelling, reputation management, and the business of media in Africa, directly from those who shape the narrative.
The Details
- Host: Jessica Hope, Founder and CEO of Wimbart.
- The Focus: The series explores how narratives are built, challenged, and sustained, distinguishing between mere “noise” and genuine news value.
- Topics Covered: Range from the pressures of fundraising and reputation management to the editorial and commercial realities faced by African media houses.
- The Lineup: The inaugural season features heavyweights, including:
- Iyin ‘E’ Aboyeji (Future Africa)
- Dr. Omobola Johnson (TLcom Capital)
- Tunde Onakoya (Chess in Slums)
- Tomiwa Aladekomo (Big Cabal Media)
- Uzoma Dozie (Sparkle MFB)
- … and key figures from the Financial Times, CNBC Africa, and TechCrunch.
Catch Up Quick
“We wanted a space where founders, investors, operators, and media can speak freely about what actually works and what doesn’t… This series is, first and foremost, a resource for the ecosystem, as well as a reflection of who we are as an agency – opinionated, technically-minded, plugged-in, and unafraid to ask difficult questions.”
— Jessica Hope, Founder and CEO, Wimbart
What’s Next
- Wimbart, which has spent a decade crafting narratives for over 180 companies, is now codifying its institutional knowledge into this public platform.
- The first episode, featuring Iyin ‘E’ Aboyeji, is available now on Spotify, Apple Podcasts, and YouTube.
- New episodes will be released every two weeks starting in January 2026.
