UR-PR Launches Web App to Make African Music Marketing Easier

With its official launch, UR-PR is poised to become a vital resource for African musicians looking to make their mark on the global stage

By Joseph-Albert Kuuire 2 Min Read

In an exciting move for the African music industry, UR-PR has launched a new web app designed to empower African musicians to promote their music to a bigger audience. With a user-friendly interface and a suite of powerful tools, the platform is set to revolutionize how African artists reach international audiences.

Independent musicians have long faced challenges in gaining global recognition, often limited by resources and access to major media outlets. UR-PR’s web app addresses these obstacles by offering an all-in-one platform where artists can manage their promotional campaigns with ease. The process is straightforward: sign up, submit press materials, and let UR-PR handle the rest.

This platform is a game-changer for African musicians,” says Philip Edusei, co-founder of parent company Unorthodox Media.

“We’ve designed it to empower artists by giving them the tools to take charge of their promotion and reach new audiences without the usual barriers.”

By providing a direct pathway to top media outlets and leveraging the power of digital PR, UR-PR is helping African musicians get their music heard far beyond their home markets. The platform not only streamlines promotion but also democratizes access to global media, ensuring that every artist, regardless of size, has a fair chance to succeed internationally.

Our platform provides everything they need to manage campaigns efficiently, all in one place“, adds co-founder Godwin Mitchual.

With its official launch, UR-PR is poised to become a vital resource for African musicians looking to make their mark on the global stage.


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Joseph-Albert Kuuire is the creator, editor, and journalist at Tech Labari. Email: joseph@techlabari.com Twitter: @jakuuire
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